excercise1

The first excercise :

 Write down three-syllable adjectives. 

Create a new made-up word 

by mashing together the first syllable from the first adjective, the second syllable from the second, and the third from the third adjective. 

This is your client’s new brand name. 

Apparently, they spent a billion dollars coming up with this name – the market research supports the choice – and as their designer, you are responsible for creating a 6-panel storyboard for a motion graphics piece that will be shown at the shareholders’ meeting. 

I used a random word generator to come up with three adjectives.

Wrigglier

Depressant

unshaven

which gave me the brand name wripressen.

From that name I figured that it would be some kind of printing company, maybe one that was changing with the times, becoming more adaptive and interactive. So I came up with an animated logo, first with a round circle symbolising the printing press, with a piece of paper with W printed on it emerging from beneath the printing press, and the piece of paper flies up to obscure the circle, symbolising how the printing press was now being obscured, then the circle fades in to indicate a connection with the history of the company, and then the rest of the word "wripressen" writes itself into the logo, indicating interactivity and being able to change and adapt.

The audio would start off with the start of a printing machine, then it would go into a small fanfare, somewhat similar with the "startup music" that is used on windows and mac computers. Then as the word "wripressen" writes itself, it is whispered.

This would link back to interactive design, as while the actual logo and animation are noninteractive, in this context it would be feeding back to the audience (the shareholders) how in future the company wants to move, becoming more interactive and being able to print things at a moment's notice. 

Even though you don't interact with this kind of design, you can't alter it at the end user level, you do still interact with it, for example, if it is used in a website, you can skip the animation, or you can let it play, and you can use the logo (and parts of the logo) to click through to other parts of the website,  because basically, it is there in order to signify that this is the right place to find this company, you click here, (or in the case of shop signage, you can go into the shop, etc), or it gives a phone number or website or some other call-to-action, and that in itself is an interaction.

This logo is about persuading and indicating to the end user that (a) the company is changing, and (b) this company still recognises its heritage as a printing company and (c) this company is able to update with the time, all the while maintaining a tradition.