excercise 2

Today we were given several products to write slogans for quickly, within 60 seconds.

Here were the initial results of the brainstorming:

TWENTY SIDED DICE:

All ladders, no snakes. Twenty sided dice.

Straight to Mayfair, next throw. Twenty sided dice

Because life is more complicated than six.

 Go directly past Go, collect 200 dollars. Twenty sided dice.

KEYCHAIN WITH A LITTLE MILK BOTTLE ON IT:

A little milk goes a long way.

All the goodness of milk, all the portability of a keychain.

SMALL PENCIL BOX:

(picture of a big overflowing pencil case with leaky pens in it and used inky tissues and stuff)

All the pencils you ACTUALLY USE, instead of all the pencils.

Small juice bottle called "fruzie"

Fruzie, for when too much coffee is not enough juice.

Sometimes you just need a fruzie

Australian fifty cent coin:

Your money does not go away so easily (picture of a 50c coin standing there)

Know how much you have, without even looking. Choose the fifty.

(footage of coins of many nations rolling down a gently sloping table)

Keeps its value, keeps its place.

I decided to produce the pencil case ad.

And, of course, in a real world billboard, it would look like this.

Basically, it was all about telling a story, within a very few words, this one being one which explains why you do not really need a big pencil case.