Today we learned about service design, how we can design services in such a way as to make people want to use them, this can be in many different ways from designing the entire architecture of the buildings in question, to simply making queueing up for a service more efficient. This can extend to things like firefighting, for example, encouraging backburning as a method of reducing fuel loads and thus fighting bushfires long before they start, like in this bus stop ad excercise that we did today.