Idea for app: Concept Store.

The idea is basically an application where people come up with ideas for innovations, and they can discuss ideas for those innovations here.

PERSONAS OF THE TARGET MARKET:

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1. Busybodies who want to see if they can work out solutions to the worlds problems

2. writers and artists who want to test concepts, whether certain real world solutions to problems are practicable

3. “puzzle solvers”, people who just like to be given a problem to solve, not for the sake of making the world better, but because they want to show off their problem solving skills.

4. people who like to prove others wrong; who like to tell others exactly why something will not work.

 Creative and intelligent people who have lots of time and want to explore their potential, and the feasibility of their ideas, and would like to collaborate in their ideas.

Nick is unemployed, but does occasional casual work, so he is often travelling on  public transport, on the move, and is always thinking of real world problems to solve. Because he is on the move, he is often turning to his Iphone for entertainment, and likes to use it for social networking. He tries to keep busy, but he often is kept waiting for relatively short periods of time when he gets a bit bored. He likes to debate and argue with people, and feels he has a lot to add to any argument.

Dave is recently retired, and wants the kind of social life where he can impart his expertise to everybody, he enjoys interacting and arguing with people, and has recently bought his first Ipad. 

 First wireframe mockups of the product:

The idea is to have people put up their idea for a new product or service or whatever, and ask others to critique these products or services. I ran these wireframes past some volunteers and here are their critiques:

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There needs to be a Login system/screen

More room in the chat dialog screen- This can be done by adjusting the size of the dialog boxes and using up the empty space

Turn logo into watermark, which can be used on all screens

Labels on the chat dialogs, time and datestamp and icons.

The new layout takes more advantage of the available space, other improvements that can be made will be more datestamping .

This excercise was to think up a single-use kitchen tool, with a specific function. I chose to create a "bacon clip". This clip is designed to help when cooking bacon in the oven. Instead of flipping the bacon with tongs (which can be a little fiddly) you can clip all the bacon together, drizzle maple syrup or sprinkle brown sugar (so it will candy), and then when you need to flip it or get it out of the oven, you can lift the whole lot cleanly in one go.

Today we learned about service design, how we can design services in such a way as to make people want to use them, this can be in many different ways from designing the entire architecture of the buildings in question, to simply making queueing up for a service more efficient. This can extend to things like firefighting, for example, encouraging backburning as a method of reducing fuel loads and thus fighting bushfires long before they start, like in this bus stop ad excercise that we did today.

This excercise is a yoga teaching computer game, using something like an xbox connect or nintendo wii. there are two screens, one is a status report screen, which shows the pose you have to do, next to a video image of yourself with instructions as to how to do the pose. The voiceover tells you exactly what to do. When it tells you to start the pose, the voiceover will give you timing of your pose (hold for five seconds, breathe in, five four three two one, out five four three two one) and on the screen, you will also see the timers ticking down (for the poses in which you are facing forward and can actually see the screen).

Most of the directions from the computer would be given by a voiceover, because of the difficulty in watching the screen. So you have an opening screen with diagrams of the poses you should use, and then when you start getting into the poses, you still have audio telling you what you are doing right and wrong, and also in the audio you will have the timing for each of the poses, and how long you should breathe for. If you have gotten a pose too badly wrong, there will be a gentle voice warning you that you are getting it wrong.

Once the pose is completed (successfully or unsuccessfully), you will see a screen of your pose, and the pose you were aiming for. If you got the pose wrong, the areas of your body you got wrong will be highlighted in red.

Scores out of 100% would be given for timing, posture and breathing, breathing being measured by sensors on the body or maybe using voice recognition.
INTERACTIVITY
This is highly interactive, the computer is constantly updating and giving feedback on how you are doing, in real time, particularly with timing of the poses, and the exact posture you are using, both in real time (although this information is only usable in poses where you are facing forward) and after the event (useful for poses where you are not facing the screen).

The interface would be controlled by the posture of the player, as well as the breathing of the player. Data on posture  may also be provided by sensors in the yoga mat.

excercise 2

Today we were given several products to write slogans for quickly, within 60 seconds.

Here were the initial results of the brainstorming:

TWENTY SIDED DICE:

All ladders, no snakes. Twenty sided dice.

Straight to Mayfair, next throw. Twenty sided dice

Because life is more complicated than six.

 Go directly past Go, collect 200 dollars. Twenty sided dice.

KEYCHAIN WITH A LITTLE MILK BOTTLE ON IT:

A little milk goes a long way.

All the goodness of milk, all the portability of a keychain.

SMALL PENCIL BOX:

(picture of a big overflowing pencil case with leaky pens in it and used inky tissues and stuff)

All the pencils you ACTUALLY USE, instead of all the pencils.

Small juice bottle called "fruzie"

Fruzie, for when too much coffee is not enough juice.

Sometimes you just need a fruzie

Australian fifty cent coin:

Your money does not go away so easily (picture of a 50c coin standing there)

Know how much you have, without even looking. Choose the fifty.

(footage of coins of many nations rolling down a gently sloping table)

Keeps its value, keeps its place.

I decided to produce the pencil case ad.

And, of course, in a real world billboard, it would look like this.

Basically, it was all about telling a story, within a very few words, this one being one which explains why you do not really need a big pencil case.

excercise1

The first excercise :

 Write down three-syllable adjectives. 

Create a new made-up word 

by mashing together the first syllable from the first adjective, the second syllable from the second, and the third from the third adjective. 

This is your client’s new brand name. 

Apparently, they spent a billion dollars coming up with this name – the market research supports the choice – and as their designer, you are responsible for creating a 6-panel storyboard for a motion graphics piece that will be shown at the shareholders’ meeting. 

I used a random word generator to come up with three adjectives.

Wrigglier

Depressant

unshaven

which gave me the brand name wripressen.

From that name I figured that it would be some kind of printing company, maybe one that was changing with the times, becoming more adaptive and interactive. So I came up with an animated logo, first with a round circle symbolising the printing press, with a piece of paper with W printed on it emerging from beneath the printing press, and the piece of paper flies up to obscure the circle, symbolising how the printing press was now being obscured, then the circle fades in to indicate a connection with the history of the company, and then the rest of the word "wripressen" writes itself into the logo, indicating interactivity and being able to change and adapt.

The audio would start off with the start of a printing machine, then it would go into a small fanfare, somewhat similar with the "startup music" that is used on windows and mac computers. Then as the word "wripressen" writes itself, it is whispered.

This would link back to interactive design, as while the actual logo and animation are noninteractive, in this context it would be feeding back to the audience (the shareholders) how in future the company wants to move, becoming more interactive and being able to print things at a moment's notice. 

Even though you don't interact with this kind of design, you can't alter it at the end user level, you do still interact with it, for example, if it is used in a website, you can skip the animation, or you can let it play, and you can use the logo (and parts of the logo) to click through to other parts of the website,  because basically, it is there in order to signify that this is the right place to find this company, you click here, (or in the case of shop signage, you can go into the shop, etc), or it gives a phone number or website or some other call-to-action, and that in itself is an interaction.

This logo is about persuading and indicating to the end user that (a) the company is changing, and (b) this company still recognises its heritage as a printing company and (c) this company is able to update with the time, all the while maintaining a tradition.